Starting a cleaning service business can be a smart and rewarding move if you’re looking to become your own boss. The best part? You don’t need a massive investment to get started, and the demand for cleaning services is consistently high. In fact, the global cleaning services market was valued at approximately \$415.93 billion in 2024, with a projected growth rate of 6.9% annually through 2030.

Whether you’re looking to provide residential cleaning, commercial cleaning, or specialized services, this market offers significant opportunities. The commercial cleaning sector alone accounts for 55% of the industry, which highlights its substantial growth potential. Additionally, as consumer preferences shift toward eco-friendly solutions, nearly 46% of consumers are now opting for green cleaning products, which could differentiate your service in the marketplace.

With the cleaning services market growing at a steady rate, now is an excellent time to enter this thriving industry.

If you’re ready to dive in, this guide will walk you through each step of the process to help you build a successful cleaning business from the ground up.

How to Start a Cleaning Service Business

Step 1: Research the Industry

• Understand your market and target audience
• Identify a niche
• Offer free test services or shadow experienced professionals

Step 2: Create a Business Plan

Your business plan should include:

• Executive Summary
• Company Description
• Market Analysis
• Organization and Management
• Services Offered
• Marketing & Sales Strategy
• Funding Request (if applicable)
•  Financial Projections
•  Appendices

Step 3: Acquire Supplies and Equipment

Start with basics like:

• Cleaning products (all-purpose, bathroom, floor, disinfectants)
• Tools (mops, brooms, vacuums, microfiber cloths)
• PPE (gloves, masks, aprons)

And for advanced services:

• Carpet cleaners, steamers
• Pressure washers
• Floor polishers
• Eco-friendly supplies

Pro Tips:

• Buy in bulk
• Leverage B2B discounts
• Maintain equipment regularly

Step 4: Obtain Licenses, Permits & Insurance

• Business license
• Special permits for certain services
• General liability and worker’s compensation insurance
• Bonding for client trust

Step 5: Market Your Business

Online Marketing:

• Build a website
• Use social media
• Register on platforms like Yelp or Thumbtack

Offline Marketing:

• Distribute business cards
• Post flyers in local venues
• Offer referral discounts

Highlight Differentiators:

• Green products
• Specialized or post-construction cleaning

Step 6: Secure and Retain Clients

• Start local and small
• Offer promotions for first-time clients
• Always exceed expectations
• Be punctual and professional
• Ask for feedback and reviews
• Offer recurring packages for stable income

Step 7: Scale and Expand

• Hire and train employees
• Add new services based on demand
• Use scheduling/payment software
• Build partnerships with property managers, Airbnb hosts, and real estate agents

Starting a Cleaning Service Business Is Easier with Phonix

Starting a cleaning service business can be a rewarding and lucrative venture, offering flexibility and strong growth potential. With thoughtful planning and a focus on quality, marketing, and customer service, you can carve out a successful space in this expanding market.

At Phonix, we specialize in creating business plans that lay the foundation for your success. Whether you’re applying for funding, a business visa, or scaling operations, our custom-tailored business plans are built to meet your exact needs and goals.

With extensive experience across 180+ industries, we understand what investors, lenders, and immigration officials are looking for.